Buchanan's Wordmark with Seal
The Hispanic population is projected to make up more than half of the US’s population growth over the next 15 years.* Powerful, right?
To fuel this 100% Hispanic and 100% American future, we created The 200% Futuro Fund, a non-profit launched in July 2022 to support the people and organizations shaping this vision. *
Buchanan’s Scotch Whisky has long been a proud part of Hispanic American culture—at tables, celebrations, and milestones and we’re committed to giving back to the community that’s central to our story. Honoring the legacy of our founder, James Buchanan, the 200% Futuro Fund celebrates the duality of being 100% Hispanic x 100% American and helps empower the next generation, creating a stronger tomorrow.
*Source: Woods & Pole 2020, Rainmakers CSI for Diageo
Fueling the next generation
Through the fund, Buchanan’s is committing $1,000,000 in charitable donations and grants over the next 5 years. This will be a commitment that celebrates and supports today’s multi-faceted Hispanic Americans by elevating their voices and supporting the people and organizations cultivating and uplifting their local communities through their passions and crafts while embracing their Hispanic roots.
*The dispersal of funds from the Buchanan’s 200% Futuro Fund is subject to the approval of the Fairfield County’s Community Foundation
**The 200% Futuro Fund is a donor advised fund with Diageo North America, Inc. as the donor and which is administered by Fairfield County’s Community Foundation, an IRS 501(c)(3) organization
ORGANIZATIONS WE'VE SUPPORTED
